They can also feature trustworthy spokespeople, brand CEOs, and more. Videos can combine music, colors/logos, voice-overs, and even cross-over product placement. They allow brands to showcase products creatively and in a way that places them in a lifestyle situation. Videos can trigger emotions in customers or tell a story. Videos can contain product details, show the product being used, function as a how-to, feature customer testimonials, provide brand information, and much more. Rather than leaving your product to go search for external videos or reviews, a customer can now see them right on your product detail page.
Videos are easy for customers to watch, especially when they are easily accessible on an Amazon product detail page. In this case, we’d recommend a more generic brand information video that can serve as a cost-effective means of promotion and increase engagement. This means sellers who might have limited resources can still capitalize on this feature. For example, they can contain product details, show the product being used, function as a how-to for customers, or feature customer testimonials, brand information, and more.Ī single video may be uploaded to multiple ASINs (up to 300 at a time in Seller Central and up to 2000 at a time in Vendor Central). Videos may not appear on product detail pages with more than six images in the top carousel, so if you want to be sure your video appears, only upload six images and one video.
If you want to upload a product video, we recommend only uploading six images, leaving the seventh spot for your video upload. It’s possible for sellers to add up to nine images, but only seven images max will show on most categories. Optimized product images are key to your success on Amazon, and so it’s no surprise that adding videos can help convert browsers into buyers even more efficiently. On any Amazon product detail page, the product images appear on the left half of the page. It has proven to increase engagement and conversion rates. We recommend sellers include a product video if the feature is available to them. Get the latest Amazon news with the eComEngine newsletter!Īt eCommerce Nurse, we frequently optimize images and product details for our wide range of clients. If you sell in another marketplace, we recommend regularly checking your Seller Central account for updates and checking the Inventory tab for any feature additions, regardless of whether or not there is an official announcement or update from Amazon.
In the EU and UK Amazon locales, this feature is currently an option for vendors only. Who Can Upload Product Videos on Amazon?Īs of September 2020, product videos are available to all US sellers and vendors. Let’s review some product video basics and tips, including Amazon product video guidelines and ideas for how to make your products shine. The expansion of product videos for all active sellers is a huge boost and something all sellers should be taking advantage of.
This capability then expanded to Seller Central for any sellers and brand owners that were registered through the Brand Registry. Previously, the ability to upload Amazon product videos was available only to vendors. Are you looking to give your business an edge against the 2.5 million-plus currently active sellers on Amazon? Things just got a little easier, because product videos are now available to sellers on.
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